Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why. E-Book Description.
E-Book Details. Table of Contents. Introduction: Why Start with Why? Assume You Know 11 2. The Golden Circle 41 4. The Emergence of Trust 91 7.
Know WHY. Know HOW. Then WHAT? The Origins of a WHY When not working which is not often because he's a bit of a workaholic one can most likely find him on the Golf Course with son Ryan. Also actively involved in the community, [NAME] makes time for kayaking the lake with their children, playing piano or guitar, balancing her center with yoga classes, or taking the time to add to her ever-expanding book of poetry.
A short sale is when a homeowner has to sell their home and the market value of the home is worth less then what is owed to the bank. With the current economic conditions this has become an emerging market. This critical service helps distressed sellers get control of their lives and avoid foreclosure. Because of the vast amount of short sales homes in the current inventory there is also opportunities to acquire some of these short sales, fix the interior, and resell them to homebuyers.
The company is actively involved in providing both home buyers and sellers with education on what features can increase energy efficiency, building concepts that promote 'reduce and reuse', as well as environmental health concerns to promote use of low VOC products, etc.
The Market: Austin was selected as the No. Austin was also voted America's 1 College Town by the Travel Channel, as well as ranked the fifth-safest city to live in, with fewer than five murders per , people annually.
A article by Forbes Magazine determined that Austin was the least stressful large metro area. The Austin metropolitan area is ranked 38th nationally as the largest region and the City of Austin is ranked 16th.
Growth rates the Greater Austin Region have been extraordinary over the years. The first thing critical to this family-owned community business is receiving grant funding to allow them the necessary upgrades and optimization of the business. This includes the website, visibility and name branding in targeted neighborhoods, hiring essential personnel, and having business debt relief. All of these activities will support [NAME] efforts to capitalize on Green industries and the short sale market.
They personally assist their clients in the buying or selling process. This spirit permeates throughout their company as their clients embark on making one of the biggest financial commitments of their lives. They operate a full service listing and buying service for residential property and land sales. The company has achieved accolades and status over the years, and has been consistently ranked on the Top 20 producing real estate offices by the Austin Board of Realtors there are over 10, agents in the market.
Although sales have been steady, [NAME] are ready to take their company to the next level by expanding their company resources to offer both seller and buyers more exposure and opportunities to show their listings to the target market made up of nearly one million residents. After the area home values declined and foreclosures went up, this couple has still proven to be on the top of the real estate field in the Austin area. According to the census and city information, Austin is one of the fastest growing cities in Texas.
How do you judge the effectiveness of your small business marketing efforts? Great looking ads, fancy logos and flashy web sites are worthless if they don't bring business to your door. This list of 10 common marketing mistakes can help you produce better results. Do you want to fit in or stand out? In order to thrive in today's cluttered marketplace, every business owner must be able to clearly articulate an answer to the question, 'Why should someone do business with you rather than your competitor?
Your answer to these questions constitutes your Unique Selling Proposition. Do you offer hour, 7 day a week service? Do you offer the lowest price? Do you offer a no risk guarantee? A strong USP helps you to stand out in a crowded field. Selling Features Rather than Benefits. Someone once said, 'No one ever bought a drill bit. Millions of people have bought a hole' People don't buy features, they buy benefits. They are tuned into Radio Station W.
What's in it for me? Not using headlines in print advertisements. You have at most a couple of seconds to grab someone's attention when they read a newspaper, magazine etc. Using an attention-grabbing headline ensures that the reader will continue to read the rest of the advertisement.
The headline is an ad for the ad. Take a look at some newspaper ads. Which ones attract your attention? You will probably find they have utilized an effective headline. How do you know what ad, what price, what offer most appeals to customers? By putting them to a vote. Test everything. Rather than running one newspaper ad for three weeks, why not run three different ads for three weeks and measure which draws better?
Rather than putting all your advertising into newspaper, why not split between newspaper and direct mail and measure the results?
Is cheaper always better? Not necessarily. Each situation is unique. One price may outperform another for a myriad of reasons. Your job is not to know why, but to find what works. Test, test, test. Making it difficult to do business with you. Are your sales staff knowledgeable about your products? Does someone answer your phone promptly and in a friendly manner? Can people find your phone number, location? Can customers find things easily in your store? Put yourselves in your customer's shoes.
Don't make them work-they won't. Your customer has better things to do than struggle to do business with you. Not finding out what your customer's needs are.
What is the first step in filling your customer's needs? Discovering what they are. What's most important to them?
Don't even try to guess. You may think price is most important when what they really want is fast service. You may believe fast service is what they want when what they desperately want is a friendly, personal touch.
How do you find out? People won't tell you unless you ask. So ask. Not maintaining an up to date customer database. Your customer list is pure gold. Rather than always working to bring new customers in the door, why not take advantage of the good will you have already built with your existing clientele? Experiment with extending special offers to your customer base.
Askfor referrals. Send them a card on their birthday. Call and ask what they most enjoyed about doing business with you or what they disliked doing business with you. You worked hard to develop these relationships. Recognize their value and work hard to 're-delight' them.
Not eliminating the risk. What stops a customer from buying from you? Are they unsure that your offer is worth their hard-earned money? Make it easy to decide to buy from you. How can you reduce their risk? If you are in a service business, let them try your service at no cost. If you are a lawyer or consultant offer them a free consultation.
Offer them a money back, no questions asked guarantee on any product they buy. Why not? Are you afraid people will take advantage of you?
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